Brakes Plus opens new store in Paris, Texas

Brakes Plus will mark the grand opening of its newest Paris, Texas, location on Aug. 15 with discounts, giveaways and customer festivities. The store expands the chain’s footprint in North Texas and adds another service center offering routine maintenance and repairs.

Why it matters: - The new Paris store gives local drivers another option for routine maintenance and repair services. - Brakes Plus is using the opening to build awareness in the market and attract first-time customers with discounts and giveaways. - The location adds to the company’s growth in Texas and across its multi-state footprint.

What happened: - Brakes Plus will host a grand opening event for its newest store in Paris, Texas, on Saturday, Aug. 15, 2026. - The store is located at 4225 Lamar Ave., Paris, TX 75460. - The event is designed to welcome new customers and spotlight the store’s service lineup. - Brakes Plus offers oil changes, brakes, factory-recommended maintenance, and a full range of automotive maintenance and repair services.

The details: - Festivities begin at 10:00 a.m. with food, refreshments, friendly service, and prize-pack and car-care giveaways. - An official welcome and additional giveaways are scheduled for 12:00 p.m. to 12:30 p.m. - The event closes at 2:00 p.m. - Brakes Plus includes more information on its website. - Brakes Plus is part of the Mavis Tire Express Services Corp. family of brands, with more information about Mavis available online.

Between the lines: - The opening reflects Brakes Plus’ continued push to expand in regions where it can convert grand-opening traffic into repeat service business. - The company is framing the event around community trust, which signals a local-market strategy rather than a one-day promotion alone. - Brakes Plus says it was founded in 1990 and now has nearly 200 stores across Arizona, Colorado, Iowa, Nebraska, Oklahoma, Texas and Wyoming.

What's next: - Brakes Plus will rely on the grand opening to introduce the Paris location to local drivers and drive early store traffic. - The company is likely to lean on the new site as part of its broader regional growth plan. - Attendees can expect giveaways and introductory offers during the opening window.

The bottom line: - Brakes Plus is betting that a mix of service needs and opening-day perks will help turn the Paris store into a long-term local foothold.