Landmark Funeral Group adds preplanning partners for 30-plus funeral homes

Landmark Funeral Group is expanding funeral preplanning services across more than 30 funeral homes in Ohio, Pennsylvania and neighboring states through partnerships with Physicians Mutual and Precoa. The move gives local directors new funding, marketing and education tools as families increasingly plan ahead and funeral preferences change.

Why it matters: - Landmark Funeral Group is broadening access to funeral preplanning across a growing network of more than 30 funeral homes. - The partnership is aimed at helping families plan ahead, reduce emotional and financial strain, and make decisions before an immediate need. - Funeral homes are facing shifting consumer behavior, including more online research, greater geographic dispersion among families, rising cremation demand and more interest in personalized memorials.

What happened: - Landmark Funeral Group announced a partnership with Physicians Mutual and Precoa on July 22, 2026. - The program will expand funeral preplanning services across Landmark's funeral homes in Ohio, Pennsylvania and neighboring states. - Physicians Mutual will provide preneed funding. - Precoa will provide marketing support, consumer education and planning expertise. - The partnership is being rolled out across Landmark's network of firms.

The details: - Landmark said the collaboration gives locally owned and operated funeral homes access to a comprehensive preplanning program. - The program combines trusted funding with consumer outreach designed to help families plan before a funeral is needed. - Landmark said the effort is meant to support the trusted relationships, legacy and personalized care that define community funeral service. - Seb D'Appolonia, president and CEO of Landmark Funeral Group, said the partnership strengthens support for firms in a changing marketplace. - Tim Reed, vice president of preneed at Physicians Mutual, said planning ahead can help families and provide funeral professionals with another resource for the communities they serve. - Tyler Anderson, chief growth officer at Precoa, said quality preneed helps funeral homes educate families about ceremony, ritual and gathering after a loss.

Between the lines: - The partnership reflects a broader push among funeral providers to invest in services, technology and resources that meet families earlier in the planning process. - Landmark is pairing growth with outside expertise instead of building the entire preplanning infrastructure alone. - Precoa and Physicians Mutual have worked together for years, and Landmark is plugging into that established model.

What's next: - Landmark's local funeral directors will get additional tools and resources to support prearrangement conversations. - The companies will likely focus on growing preplanning volume across the network as the rollout continues. - Landmark said the goal is to help community funeral homes adapt, evolve and thrive while serving families.

The bottom line: - Landmark is using strategic partners to scale preplanning services without losing the local, personal model that defines its funeral homes.

More information: Landmark Funeral Group - Landmark Funeral Group on LinkedIn